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Staff Enterprise GTM Manager

Docker

Docker

United States
Posted on Tuesday, June 11, 2024

Docker is a remote first company with employees across Europe, APAC and the Americas that simplifies the lives of developers who are making world-changing apps. We raised our Series C funding in March 2022 for $105M at a $2.1B valuation. We continued to see exponential revenue growth last year. Join us for a whale of a ride!

Docker is seeking a Staff Enterprise GTM Manager to lead the creation of compelling bottom-of-funnel content, including assets like eBooks, webinars, white papers, and product explainer videos, to effectively engage our enterprise buyer audience segments.

In this role, you will excel at identifying technical questions that our B2B decision-makers are seeking answers to and finding the right partners within or externally to Docker to work with to create content that meets these needs. A successful person in this role is passionate about technology, has been a developer or worked with a developer audience, and understands the software development lifecycle in the era of high-scale cloud-native applications. You will help author the outlines for this content, work with technical partners to elevate the details for our audience and ensure a path for content to drive revenue. You will be responsible for ensuring that the content you develop showcases Docker’s product capabilities and roadmap as trustworthy, educational, and credible assets for sales and growth campaigns. Your role will be pivotal in advancing our GTM strategies, scaling our enterprise customer offerings, and aligning content strategies with Docker’s growth objectives. This position reports to the Director of GTM Content Strategy within Docker’s product marketing organization.

Responsibilities:

  • Content Development and Strategy: Spearhead the creation of premium bottom-of-funnel content such as industry reports, solutions briefs, white papers, and more, for placement in our growth marketing & sales campaigns. Translate technical product features into use-case based narratives to capture the attention of technical decision-makers assessing the business value of Docker's products and solutions.

  • Content Integration and Optimization: Ensure that the content is well-integrated across sales and growth campaigns, contributing to Docker’s enterprise-focused messaging strategy. Continuously refine content based on performance data to enhance engagement and conversions. Capable of developing content to meet the needs of buyers in specific industries and verticals.

  • Cross-Functional Collaboration: Work closely with Docker’s product line PMMs, growth marketing team, sales leaders, and sellers to deliver pipeline and revenue. Coordinate with senior management to ensure alignment on content strategy with Docker’s growth objectives and market positioning.

  • Buyer Events & Activations: Program buyer-targeted events with compelling storytelling, engaging programming, and effective calls-to-action. Design event messaging to influence sales pipeline, showcasing Docker's value proposition and fostering strong connections with enterprise buyers.

  • Project Management: Lead and manage end-to-end workflows for content targeted at buyers, including seamless collaboration with both internal teams and external vendors. Develop comprehensive project plans, maintain timelines, and facilitate stakeholder meetings to ensure effective communication and alignment.

Qualifications:

  • Experience: At least 8 years in roles combining strategic work (such as consulting or in a start-up environment), with a strong preference for experience in product marketing within the technology or software industry.

  • Project Management: Proven skills in managing complex content projects from conception to execution, demonstrating the ability to drive projects with autonomy and precision.

  • Communication and Collaboration: Exceptional, proactive communication and interpersonal skills, with the capability to engage effectively with cross-functional teams and manage relationships with external vendors.

  • AI Integration in Strategy & Content Creation: Comfortably integrate AI tools into the content creation process. Take full ownership of content built before and after AI use, tailoring stories to align with Docker’s messaging and ensuring the highest quality and relevance for target audiences.

  • Technical Skills: Capacity to maintain a broad knowledge of Docker’s product features.

  • Data and Analysis: Adept at utilizing data analytics tools to measure content effectiveness and drive decisions across teams. Has built data-based feedback loops between marketing teams to provision content updates and narrative direction based on asset performance in the market.

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

What to expect in the first 30 days:

  • Onboarding and Integration: Familiarize yourself with Docker’s product offerings, key stakeholders, and existing content strategies. Engage in onboarding sessions to understand the company culture and the specifics of your role.

  • Initial Content Assessment: Review current bottom-of-funnel content, including eBooks, webinars, white papers, and product explainer videos. Identify strengths and areas for improvement to align with enterprise buyer needs.

  • Building Relationships: Establish connections with key cross-functional teams, including product line PMMs, growth marketing team, sales leaders, and external vendors. Begin collaborating on initial content projects.

What to expect in the first 90 days:

  • Strategic Content Development: Start spearheading the creation of premium content such as industry reports, solution briefs, and white papers. Translate technical product features into compelling use-case narratives to capture the attention of technical decision-makers.

  • Event Programming and Activation: Program and execute buyer-targeted events with engaging storytelling and effective calls-to-action. Design event messaging to influence the sales pipeline and showcase Docker's value proposition.

  • Performance Analysis and Optimization: Implement data analytics tools to measure content effectiveness. Use performance data to refine content strategies and enhance engagement and conversions across sales and growth campaigns.


What to expect in the first year:

  • Scaling Content Strategies: Develop and implement a comprehensive content strategy that scales Docker’s enterprise customer offerings. Ensure alignment with Docker’s growth objectives and market positioning.

  • Cross-Functional Leadership: Lead and manage end-to-end workflows for buyer-targeted content, ensuring seamless collaboration across internal teams and external partners. Facilitate stakeholder meetings to maintain alignment and effective communication.

  • Library of Use Cases: Build and maintain a robust library of use cases and premium buyer-targeted content, such as guides for enterprise technical leaders and industry reports. Tailor content to influence Docker’s buyer segments and fill gaps in value-based enterprise messaging across sales and partner channels.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 13, 2024.

Please see the independent bias audit report covering our use of Covey here.

Perks (for Full Time Employees)

  • Freedom & flexibility; fit your work around your life

  • Home office setup; we want you comfortable while you work

  • 16 weeks of paid Parental leave

  • Technology stipend equivalent to $100 net/month

  • PTO plan that encourages you to take time to do the things you enjoy

  • Quarterly, company-wide hackathons

  • Training stipend for conferences, courses and classes

  • Equity; we are a growing start-up and want all employees to have a share in the success of the company

  • Docker Swag

  • Medical benefits, retirement and holidays vary by country

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.

Due to the remote nature of this role, we are unable to provide visa sponsorship.

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