VP, Solutions Marketing & Content
Marketing & Communications
New York, NY, USA
Posted on Tuesday, September 19, 2023
HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms.
Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends - as well as our day-to-day culture - to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).
Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN.
You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a market-changing merger, as well as recently acquired clean.io to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission.
The marketing team at HUMAN is the guiding voice our customers hear to build trust along every step of THEIR customer’s digital journey. Our team is the leading force in generating awareness, demand, and loyalty throughout a global and diverse customer base. As a product-marketing led team the VP of Solutions Marketing will be at the forefront of inspiring, guiding, and measuring a cross-functional team.
When we say Solutions Marketing at HUMAN we are going beyond simply product marketing and including elements such as Analyst Relations, Content Strategy & Creation, Packaging and Promotions, GTM Enablement, and more. Your mission will be to lead your own team and a tight cross-functional team of marketers to grow revenue and establish market dominance.
Who you are:
- Strategic Thinking: The candidate should have the ability to think strategically and develop a clear product positioning strategy that aligns with business goals and effectively differentiates products in the market. They should be able to anticipate market trends, customer needs, and competitive dynamics to inform their approach.
- Marketing Expertise: A strong foundation in marketing principles and practices is essential. The candidate should understand various marketing channels, messaging tactics, and audience segmentation strategies to create impactful product marketing campaigns.
- Leadership: As a leader in the organization, the candidate must have the ability to guide and inspire a team of product marketing professionals. They should provide clear direction, mentorship, and foster a collaborative environment that promotes innovation and growth.
- Communication: Exceptional written and verbal communication skills are necessary to effectively convey complex product information to both internal teams and external audiences. The candidate should be able to craft compelling messaging that resonates with target customers and aligns with the overall brand voice.
- Cross-Functional Collaboration: Collaboration is vital in this role. The candidate should excel at working across departments, including product management, sales, and creative teams. They need to synthesize input from various stakeholders to develop comprehensive go-to-market strategies.
- Market Analysis and Data Interpretation: Strong analytical skills are crucial to interpret market trends, competitive intelligence, and customer insights. The candidate should be comfortable using data to make informed decisions and adjust strategies as needed.
- GTM Enablement: The candidate should understand the sales process and have the ability to create sales enablement materials and training programs that empower the sales team to effectively communicate product value propositions to prospects and customers.
- Adaptability: The candidate should be flexible and adaptable, as market conditions and business priorities can change rapidly. They should be comfortable adjusting strategies based on feedback and data.
- Results-Oriented: Ultimately, the candidate should be driven by results. They should have a track record of delivering successful product launches and achieving measurable business outcomes.
What you'll do:
- Strategic Product Positioning: Develop and execute a clear and compelling product positioning strategy that highlights our unique value propositions, resonates with target customers, and differentiates our products in the market. Lead market research efforts to gain insights into customer needs, competitive landscape, and industry trends, using these insights to refine and enhance our messaging.
- Go-to-Market Strategy: Collaborate with the product management and GTM teams to define effective go-to-market strategies for new product launches and updates. Create and manage detailed launch plans that encompass messaging, sales enablement materials, pricing strategies, and promotional activities, ensuring successful product introductions that drive customer adoption and revenue growth.
- Content and Collateral Development: Oversee the creation of high-impact marketing collateral, including product datasheets, whitepapers, presentations, videos, and case studies. Ensure that the GTM team is equipped with the necessary tools to effectively communicate product value propositions and benefits to prospects and customers across various stages of the buyer's journey.
- GTM Enablement and Training: Partner closely with the GTM team to provide them with the knowledge and resources needed to successfully sell our products. Develop and deliver product training sessions, participate in customer-facing presentations, and continuously gather feedback from the sales team to refine messaging and address market needs.
- Performance Analysis and Optimization: Define and monitor key performance metrics to assess the effectiveness of product marketing initiatives. Regularly analyze market feedback, competitive developments, and sales performance to identify opportunities for improvement. Use data-driven insights to refine strategies, messaging, and tactics, ensuring continuous optimization of product marketing efforts.
- Be Leading Part of Senior Management: Collaborate and align with the Executive Leadership Team, including bi-weekly presentations.
Life at HUMAN:
HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!
With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another - even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia. We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our remote-first culture and our commitment to our Humans’ personal career development, which includes annual stipends for home office setup, wellbeing, and learning & development. We also offer weekly lunches, flexible time off, no-meeting Fridays (for our U.S. and Intl. based HUMANs), HUMAN days, sabbatical programs, and so much more.
We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.
The base pay range for this position is $275,000- $350,000 which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.