Senior Manager, Corporate Brand Marketing and Communications (L4)

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024.

About You:

You are a creative storyteller and strategic thinker who is passionate about building and elevating brand presence, always with an eye to brand impact. You thrive in fast-paced environments and are excited by the challenge of taking the brand to the next level. Your expertise spans across content creation, social media, public relations, and corporate communications. You combine imaginative ideas with data-driven strategies to establish and grow a distinctive and memorable brand.

As a natural leader, you inspire and influence cross-functional teams to execute cohesive and impactful marketing campaigns that align with our vision and goals. Your exceptional written and verbal communication skills enable you to convey our brand's story clearly and compellingly, ensuring it resonates internally and externally.

You are agile and adaptable, thriving in a fast-paced environment where you can wear many hats and pivot quickly as needed. Your passion for branding and communications is matched by your ability to translate big ideas into actionable plans that elevate our brand’s profile and influence.

What skills do I need?

• Strategic Thinking and Planning: Ability to develop and implement brand strategies that align with company goals.
• Marketing Expertise: Knowledge of traditional marketing methods and their integration with digital strategies.
• Brand Positioning and Messaging: Expertise in crafting compelling brand narratives and positioning statements.
• Project Management: Excellent organizational skills to manage multiple projects and campaigns simultaneously; ability to coordinate with cross-functional teams, including commercial, product, operations, and executive teams.
• Creative and Innovative Thinking: Ability to think of creative solutions; experience working with design teams and translating digital and visual concepts into experiences.
• Communication and Interpersonal Skills: Strong written and verbal communication skills; ability to build and maintain relationships with internal teams and external partners.
• Technical Acumen: Understanding of the b2b tech industry, including trends, products, and competitive landscape.
• Brand Performance Metrics: Proficiency in tracking and analyzing key brand performance indicators.
• Leadership and Team Management: Ability to inspire and motivate others to achieve brand goals.

Key Responsibilities:

• Strategic Public Relations (PR):
• Develop and execute a comprehensive PR strategy for the company and focused initiatives.
• Craft press releases, media kits, and communication materials.
• Cultivate relationships with tier-1 media, journalists, and influencers.
• Oversee media interactions, interviews, and press conferences.
• Stay abreast of industry trends for proactive media engagement.
• Thought Leadership Content Leadership:
• Drive the development of thought leadership content, ensuring alignment with company messaging.
• Collaborate with key leaders and subject matter experts.
• Ensure consistency in messaging and brand voice.
• Strategic Social Media Management:
• Lead the growth of our social media presence, particularly on LinkedIn, and drive the strategy for content and profile development on other platforms (YouTube, Instagram, Facebook).
• Spearhead engagement campaigns for major events.
• Manage employer branding initiatives on Instagram.
• Utilize metrics for continuous optimization.
• Employer Branding Leadership:
• Work closely with the Operations team to enhance employer brand and attract top talent.
• Oversee the creation of compelling employer branding content.
• Collaborate with HR and recruitment teams to align messaging with hiring goals.

Key Collaborators:

You’ll work closely with other members of the marketing and product team, Operations, Tulip SMEs, members of the executive team, and the CEO.

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

US Employees

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.