Senior Manager, Content Marketing

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024.

About You:
You are a results-driven content marketer with a passion for creating high-quality, engaging content that drives business growth and supports marketing objectives. You thrive in a fast-paced environment where you can balance creativity with strategic thinking to deliver content that resonates with target audiences and fuels the marketing funnel.

With writing, SEO, and social media expertise, you understand how to leverage content to support demand generation, lead nurturing, and customer engagement. You bring strong project management skills to the table, ensuring that content initiatives are executed on time and in alignment with broader marketing campaigns.

You are an excellent collaborator who enjoys working with cross-functional teams, including product, marketing, and sales, to create content that aligns with business goals and engages audiences at every stage of the buyer’s journey.

What skills do I need?

• Content Strategy Development: Experience creating and executing comprehensive content marketing strategies supporting business objectives and marketing goals.
• SEO and Digital Marketing Expertise: Deep knowledge of SEO best practices, keyword research, and how to optimize content for search and lead generation.
• Multi-channel Content Creation: Ability to produce and manage content for a variety of formats, including blogs, white papers, case studies, social media, podcast, and video content.
• Project Management: Strong organizational and project management skills to oversee content calendars, timelines, and deliverables.
• Analytics and Performance Tracking: Proficiency in tracking content performance metrics and using data to inform strategy and optimize content for better engagement and conversion.
• Collaboration and Cross-functional Alignment: Ability to work closely with marketing, product, and sales teams to ensure content aligns with product positioning, go-to-market strategies, and customer needs.

Key Responsibilities:

• Content Strategy and Execution: Develop and execute the content marketing strategy to support business objectives, with a focus on driving awareness, engagement, and conversions. Ensure content initiatives align with the company’s brand messaging and marketing goals.
• SEO and Lead Generation:
  Optimize content for search engines and lead generation. Manage SEO efforts, including keyword research, on-page optimization, and ongoing content updates to drive organic traffic.
• Content Creation and Management: Development of a wide range of content formats, including blog posts, case studies, white papers, eBooks, podcast episodes, and video scripts. Work with internal teams and external agencies to produce high-quality content that resonates with target audiences.
• Social Media Management: Develop and manage content for the company’s social media platforms, ensuring messaging aligns with broader content marketing efforts. Work to grow the company’s online presence, engage audiences, and leverage social media for demand generation and brand awareness.
• Campaign and Funnel Support: Collaborate with the demand generation and product marketing teams to create content that supports lead generation, lead nurturing, and sales enablement efforts. Ensure content is tailored to different stages of the buyer’s journey.
• Content Performance and Optimization: Track and analyze content performance using key metrics. Use insights to continuously improve content strategies and ensure that content meets marketing and business goals.
• Cross-functional Collaboration: Work closely with product marketing, demand generation, and sales teams to ensure that content aligns with product launches, campaign initiatives, and sales objectives.

Key Collaborators:
You will collaborate with the product marketing team, demand generation, and sales to ensure content initiatives support broader marketing campaigns. You’ll also partner with external agencies, freelancers, and design teams to execute content creation projects.

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

US Employees

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations